NESTORE
JEWELLERY
Netstore Jewellery as it is currently established, is
fundamentally a story about two brothers who managed to escape the ravages of a
war torn Europe (2nd World War), to find refuge here in Australia.
Both were accomplished in watchmaking and jewellery mainly through their mother
whose family had for generations prior, been involved in the trade.
On arrival in Melbourne, for a short period they both shared
a partnership then decided to part ways and create their own individual
businesses. One, being my late father becoming Prahran Jewellers, and the other
being my late Uncle, becoming Ackland (Koh-i-noor) Jewellers.
For decades they each became well known, trusted and
respected members of the community. Alas! Those days are now long gone, and
that generation has sadly passed. As fate would have it, for better or worse, I
became the benefactor of their remaining stock.
After retiring from my chosen profession in electronics, I
attempted (for a short period), to operate a small jewellery shop in a Toorak
Village arcade known as “David’s Timeless Treasures”. Whilst I enjoyed my short
time there meeting many different and interesting people, I realised that after
paying all the outgoings versus sales, I came away with less stock and little
to show for the effort.
Then, with the aid of my talented daughter, being a most
creative website designer, I embarked on creating an online watch and jewellery
website in 2001. I called it NETSTORE (as in internet store), and therein one
can find the remnants of both Prahran and Ackland Jewellers stock.
If I may for one moment, perhaps place yourselves in my
position. I have stock that I inherited, at what price? How much do I
charge? If I had purchased the stock
wholesale, then I could easily add on my mark up. What a dilemma! If I made the
prices too cheap, the customer would become wary. I wanted to find a way to
create fairness for both customer and me.
The prices I currently have placed on the website are
comparably lower than equivalents as a result of researching comparisons
through Google etc. Many in fact were entered some years ago unchanged, yet the
value of gold and precious stones has risen considerably. So, I can confidently
say that if you are able to find the same item (in the same condition) that I
have, at a cheaper retail price, I am willing to reduce mine even further.
I wish to gratefully thank all the wonderful customers I
have dealt with over the many years. I feel honoured to have served and proud
to receive all the many genuine praises (see some of the testimonies on the
website). To all who are considering being future customers, please know that
you will always be dealing with an honest, trustworthy, reputable and reliable
seller. Thank you.
